There is a lot of pressure for companies to focus purely on data-driven strategies. But those that fail to consider how design influences consumer impressions run the risk of losing customers even before they’ve set foot through the (often digital) door.
Visuals are often the most striking way to leave a lasting impression in the viewer ’s mind simply because they are so immediate. Use this guide of best practices to streamline your process to create display ads that stand out and grab the attention of your customers.