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Why Creative Matters

Every marketing campaign is different, targeted to different audiences. and with different objectives. Given those differences, there is no silver bullet that will transform run-of-the-mill designs into creative ones. 


What effective digital marketing display ads have in common is that they resonate with their audience in a way that conveys trust, authority, relevance, and loyalty. This guide identifies the capabilities and strengths of creative in display ads. 

Key insights:

  • Best practices for creative 
  • Imagery, typography, colors
  • How to grab the attention of your audience
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