Get the Recording

Speakers

Adam Shaffner

CPO, AdCellerant

Adam Lee

President, Techint Labs

Webinar

Tips and tricks to ensure your advertising dollars are working

A key metric to judge the success of a marketing campaign is conversions. But how do you make sure campaigns are performing correctly to achieve this goal?

In this webinar you will learn:

The Importance of placing Tracking Tags
Benefits of using a Container Tag solution
Explore various methods of conversion tracking - web, foot traffic, matchback, etc.
Attribution models & the problem with "last click"
And more!

Download The free eBook