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Speakers

Brock Berry

CEO & Founder, AdCellerant

Adam Shaffner

SVP, AdCellerant

Webinar

Understanding the Benefits of Geo-Fencing

When it comes to marketing, there are a host of strategies available to leverage to drive qualified leads and boost sales for your business. Gathering location data is one of them.

   

Every mobile phone and tablet has its own unique Device ID to distinguish it from other devices in the world. This gives marketers the ability to monitor the location information for a mobile device and target customers or their devices based on where they’ve been, where they live, and much more. Marketers use this collected data to help reach a client’s audience based on where the users have been to help target prospective customers, current customers, and even recurring customers. This webinar will dive into how to leverage Device ID to best target potential customers for your business.

Key learning objectives:

  • Targeting tactics to find the ideal customer for your business.
  • Where and when to use Device ID in your marketing strategy.
  • Understanding the metrics and reporting of Device ID and attribution reports.
  • And more!
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