Brock BerryCEO & Co-Founder, AdCellerant |
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Adam ShaffnerSVP, AdCellerant |
Using real-time bidding, marketers can easily specify their target market, as well as their advertising budgets, at which point they compete with other advertisers for exposure in that market.
Demand-Side Platforms (DSPs) enable marketers to effectively purchase the best video, search and mobile ads for given marketing campaigns. Using the right DSP, marketers can more easily manage ad buying in a wide variety of real-time bidding networks.