CEO & Co-Founder, AdCellerant
With both political season and ever-changing news of the Coronavirus pandemic, internet usage is at an all-time high. Advertising inventory across ad exchanges has surged and this provides an opportunity for businesses to stay in front of their consumers at a critical time.
We understand there may be some advertisers concerned about the current climate, but we also know from historical trends that when this passes - and it will - consumers will come back in a BIG way. We will share some ideas we have seen for partners and advertisers to make sure they are staying relevant and in front of their audience.