GUIDE
A/B Test Your Newspaper Ads
When you're running newspaper ads, there is often a question of which design to use and which of your various ad-design options will render the best results.
When you're running newspaper ads, there is often a question of which design to use and which of your various ad-design options will render the best results.
When building your newspaper ads, should you feature a smiling child or an elderly couple? Does red or blue work better? Would a slight change in your title or your call to action get better results? This guide identifies the capabilities and strengths of A/B testing.