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A/B Test Your Newspaper Ads

When you're running newspaper ads, there is often a question of which design to use and which of your various ad-design options will render the best results. 


When building your newspaper ads, should you feature a smiling child or an elderly couple? Does red or blue work better? Would a slight change in your title or your call to action get better results? This guide identifies the capabilities and strengths of A/B testing.

Key insights:

  • What is A/B testing?
  • Best practices for A/B testing
  • Tracking conversions
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