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White Paper

OTT: The Problems and Solutions for Local Advertisers

Programmatic OTT advertising is trending to be the hottest commodity in the digital marketing industry heading into 2020, with some experts predicting total revenues doubling from 2018 to 2020.

The appeal of leveraging programmatic bidding, targeting, and attribution capabilities to an advertising format (linear TV) that traditionally has limited or no access to those benefits cannot be understated. As more eyeballs are turning to streaming OTT to consume their favorite content, the advertising dollars are following.

This White Paper will dive into the problems facing local advertisers when it comes to Over-The-Top television and what solutions are available to correctly and successfully leverage OTT. 

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