The appeal of leveraging programmatic bidding, targeting, and attribution capabilities to an advertising format (linear TV) that traditionally has limited or no access to those benefits cannot be understated. As more eyeballs are turning to streaming OTT to consume their favorite content, the advertising dollars are following.
This White Paper will dive into the problems facing local advertisers when it comes to Over-The-Top television and what solutions are available to correctly and successfully leverage OTT.