GUIDE
Brand Consistency
Brand consistency is about promoting the value of your products and services through messaging and style elements and, in the process, building trust and loyalty.
Brand consistency is about promoting the value of your products and services through messaging and style elements and, in the process, building trust and loyalty.
Brand consistency provides a fundamental promises made to consumers about what a business stands for, its value proposition, and its mission. This guide identifies the capabilities and strengths of creating brand consistency.